1. Service Endpoints are a great way to isolate a specific service that you want to know how it is performing without upstream or downstream data getting in the mix.
2. A host of Service Endpoints are discovered automatically by AppDynamics, but not when it relates to .NET. For .NET you will need to custom create your Service Endpoints
3. To create a custom service endpoint for .NET navigate to Configuration -> Instrumentation -> Service Endpoints -> Custom Service Endpoints.
4. Define the service endpoint as you would a custom match rule for a business transaction.