Research found this in the HP ALM 12.50 Readme file:
Shortcuts: After you install ALM, shortcuts are not created on the desktop.
Workaround: Use the shortcuts in the HP ALM Platform Start menu, or create a shortcut on the desktop from thebin folder.
I know you are not looking for a shortcut on the desktop, but in the HP ALM Platform Start menu, so I figured out how to add your IE browser shortcut to the Start menu.
1.Create an Internet shortcut from your IE browser access to ALM.
2. Add this to your Start menu directory. From your log, this would be: C:Users\AppDataRoamingMicrosoftWindowsStart MenuProgramsHP Application Lifecycle Management